Mindshare
Help us create.
Van Der Wear was found on a simple idea: every man deserves easy access to premium performance essentials.
As the brand evolved, so did our purpose.
A simple purchase on a clothing market in China lead to establishing a brand for many men.
We believe the modern world has never offered more distractions or less direction. Technology has made life more convenient, but it has also made it easier to drift - to settle for comfort over growth, distraction over purpose, and convenience over discipline.
We believe there is untapped potential in millions of men. That's why we're building more than a performance apparel brand. We're construction a foundation for men.
The first thing you put on every morning is more than clothing. It's the first decision of your day. Make the right choice consciously and more will follow. A simple reminder to do a mans work, be present for the ones you love and get up whenever you're knocked down.
Guided by three pillars
Capability
Capability is earned. It's built through discipline, preparation, and the willingness to solve problems instead of avoiding them. A capable man takes care of himself so he can take care of the people around him.
Resilience
Every man should be willing to face challenges and risk setbacks. Resilience is the decision to keep moving forward regardless. It's forged through hardship, refined by discipline and consistency. The understanding that growth can only happen by facing adversity.
Responsibility
Any action taken means little without responsibility. We believe a man should take ownership of his health, his relationships, his work. True leadership begins with the development of self so you can eventually help others.
Van Der Wear offers very simple answers to men who think their life is complicated. The three pillars provide a framework and guidance on how to live intentionally. Removing unnecessary distractions and focus on what matters.
Better men become greater fathers. Greater fathers create loving families. Loving families build thriving communities.
